Listing Analysis: Jungle Scout vs. Helium 10

Jungle Scout

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Your Amazon product listing approach as a seller depends on more than simply your listing. To create a successful product page for your company, you must first understand what makes a good listing… good. Thankfully, this is covered by features in both Amazon tool kits. Sellers can submit any ASIN to the Helium 10 Listing Analyzer to gain a comprehensive view of the health of any Amazon listing (or ASINs, plural.) A number of elements, including the capitalization of bullet points, the presence of a product video, the quantity of reviews, and others are used by Listing Analyzer to score Amazon product pages. You can Go Now and visit Amazon website to learn more.

Additionally, it provides you with a “market analysis” that compares the ASIN you searched with the industry standard for sales, price, revenue, BSR, and reviews/ratings. The tool does an excellent job of providing an overall picture of any given Amazon listing in relation to the entire market, not just specifically. Furthermore, Listing Analyzer has a keyword analysis feature that provides sellers with access to the number of keywords the product listing currently has in the top 10 search results.

The Jungle Scout Listing Grader is the other side of the coin. With the help of this tool, customers may enter any ASIN and get a grade based on the listing title character count, the number of product features, the description character count, the quantity and quality of product photos. The Listing Grader excels at providing a high-level overview of any given product listing but falls short when it comes to directly comparing many ASINs at once.

Keyword analysis

It may be the most crucial factor in deciding the success of new products on the Amazon marketplace. New sellers will look for high-traffic (popular), low-competition keywords that customers are searching for on Amazon by conducting keyword research. Both Helium 10 and Jungle Scout provide thorough keyword research tools that mine enormous repositories of Amazon search data. It’s important to note that both Helium 10 and Jungle Scout’s keyword research tools include many of the same data features to help sellers display keyword search volume, current ranking, and search trends. This is true of many of the tools we are comparing. We’ll concentrate on the differences between the two tools.

Know about Helium 10 Cerebro

Cerebro continues to be the industry standard for Amazon keyword research tools and is one of Helium 10’s most used tools. This keyword research tool offers a few distinctive features in addition to an aesthetically appealing dashboard and stats that can be seen at a glance.

“Amazon Recommended” keywords are used in Cerebro. These are direct keyword recommendations from Amazon. If you were selling a product related to the phrase, Amazon would like you to promote for the following keywords: This is priceless knowledge that is “straight from the source” and is not offered by Jungle Scout’s keyword research tool.

Users who utilize Cerebro might also become aware of something called a Cerebro IQ Score. This is a unique Helium 10 score that combines in a single statistic the search volume and the quantity of competing products (for any particular phrase).

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